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Agribusiness: Wine Business

Award Type: Associate in Science

Designed for students preparing for or advancing in careers involving selling wine to wholesalers, retailers, brokers, restaurants, and the public. Those seeking to enter or upgrade careers in the wine industry in marketing, public relations, and promotion will find this program suited to their needs.

The graduate of the Associate in Science in Agribusiness: Wine Business will:

  • Identify and suggest business strategies in the wine and grape industry considering financial management principles of vineyard and winery operations and strategic planning.
  • Analyze promotion, selling, marketing and distribution possibilities.
  • Evaluate benchmarking and brand name recognition alternatives.
  • Analyze consumer and market conditions.
  • Consider accounting, logistics, compliance, legal, labor and tax issues in the wine industry.

Program Requirements

A major of 25 units is required for the associate in science degree. Required core courses (12 units):

Course Number Course Title Units
AG 101 Introduction to Winemaking/Enology 3.0
AG 102 Introduction to Viticulture 3.0
AG 105 Wine Marketing and Sales 3.0
AG 114 Wine Business 3.0

Plus a minimum of 13 units selected from the following:

Course Number Course Title Units
ACCT 130 Financial Accounting 3.0
AG 103 Sensory Evaluation of Wine 3.0
AG 104 Advanced Sensory Evaluation of Wine 3.0
AG 106 Winery and Vineyard Financial Management 3.0
AG 149 Cooperative Work Experience: Occupation 1.0 - 8.0 units
AG 301 Pairing Wine and Food 0.5
AG 302 Progressive Wine and Food Pairing 0.5
AG 303 European Wine and Food 0.5
AG 320 Wine Tasting Room Sales 1.5
BUS 101 Introduction to Business 3.0
BUS 103 Advertising 3.0
BUS 104 Business Organization and Management 3.0
BUS 110 Business Law 3.0
BUS 160 Business Communications 3.0

General Education Requirements

Degreeworks IconGeneral education requirements are groups of courses required of all degree candidates regardless of their major in addition to the program requirement courses listed above. To see what other requirements you need to fulfill, visit myHancock and click on the DegreeWorks icon.

View more detailed information on graduation requirements.