Agribusiness: Wine Business
Award Type: Certificate of Achievement
Designed for students preparing for or advancing in careers involving selling wine to wholesalers, retailers, brokers, restaurants, and the public. Those seeking to enter or upgrade careers in the wine industry in marketing, public relations, and promotion will find this program suited to their needs.The graduate of the Certificate of Achievement in Agribusiness: Wine Business will:
- Identify and suggest business strategies in the wine and grape industry considering financial management principles of vineyard and winery operations and strategic planning.
- Analyze promotion, selling, marketing and distribution possibilities.
- Evaluate benchmarking and brand name recognition alternatives.
- Analyze consumer and market conditions.
- Consider accounting, logistics, compliance, legal, labor and tax issues in the wine industry.
Program Requirements
A major of 25 units is required for the certificate. Required core courses (12 units):
| Course Number | Course Title | Units |
|---|---|---|
| VEN 101 | Introduction to Winemaking/Enology | 3.000 - 0.000 units |
| VEN 102 | Introduction to Viticulture | 3.000 - 0.000 units |
| VEN 105 | Wine Marketing and Sales | 3.000 - 0.000 units |
| VEN 114 | Wine Business | 3.000 - 0.000 units |
Plus a minimum of 13 units selected from the following:
| Course Number | Course Title | Units |
|---|---|---|
| ACCT 105 | Introduction to Accounting | 3.000 - 0.000 units |
| VEN 103 | Sensory Evaluation of Wine | 3.000 - 0.000 units |
| VEN 104 | Advanced Sensory Evaluation of Wine | 3.000 - 0.000 units |
| VEN 106 | Winery and Vineyard Financial Management | 3.000 - 0.000 units |
| AG 149 | Work Experience Education | 1.000 - 8.000 units |
| VEN 301 | Pairing Wine and Food | 0.500 - 0.000 units |
| VEN 302 | Progressive Wine and Food Pairing | 0.500 - 0.000 units |
| VEN 303 | European Wine and Food | 0.500 - 0.000 units |
| VEN 320 | Wine Tasting Room Sales | 1.500 - 0.000 units |
| BUS 101 | Introduction to Business | 3.000 - 0.000 units |
| BUS 103 | Advertising | 3.000 - 0.000 units |
| BUS 104 | Business Organization and Management | 3.000 - 0.000 units |
| BUS 110 | Business Law | 3.000 - 0.000 units |
| BUS 160 | Business Communications | 3.000 - 0.000 units |