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Agribusiness: Wine Business

Award Type: Certificate of Achievement

Designed for students preparing for or advancing in careers involving selling wine to wholesalers, retailers, brokers, restaurants, and the public. Those seeking to enter or upgrade careers in the wine industry in marketing, public relations, and promotion will find this program suited to their needs.

The graduate of the Certificate of Achievement in Agribusiness: Wine Business will:

  • Identify and suggest business strategies in the wine and grape industry considering financial management principles of vineyard and winery operations and strategic planning.
  • Analyze promotion, selling, marketing and distribution possibilities.
  • Evaluate benchmarking and brand name recognition alternatives.
  • Analyze consumer and market conditions.
  • Consider accounting, logistics, compliance, legal, labor and tax issues in the wine industry.

Program Requirements

A major of 25 units is required for the certificate. Required core courses (12 units):

Course Number Course Title Units
VEN 101 Introduction to Winemaking/Enology 3.0
VEN 102 Introduction to Viticulture 3.0
VEN 105 Wine Marketing and Sales 3.0
VEN 114 Wine Business 3.0

Plus a minimum of 13 units selected from the following:

Course Number Course Title Units
ACCT 105 Introduction to Accounting 3.0
VEN 103 Sensory Evaluation of Wine 3.0
VEN 104 Advanced Sensory Evaluation of Wine 3.0
VEN 106 Winery and Vineyard Financial Management 3.0
AG 149 Cooperative Work Experience: Occupation 1.0 - 8.0 units
VEN 301 Pairing Wine and Food 0.5
VEN 302 Progressive Wine and Food Pairing 0.5
VEN 303 European Wine and Food 0.5
VEN 320 Wine Tasting Room Sales 1.5
BUS 101 Introduction to Business 3.0
BUS 103 Advertising 3.0
BUS 104 Business Organization and Management 3.0
BUS 110 Business Law 3.0
BUS 160 Business Communications 3.0